The Swaggers that make it all happen
Learn more about the team and why we all do what we do. Our team is made up of moms, dads, parenting experts and health care professionals that love sharing their experiences with others.
Keith is a dad obsessed with researching new things for his family. He blends modern market research practices with in-depth product building expertise to create the tools that help new parents find ways to embrace the chaos.
As a devoted auntie who gets to spend a lot of time with her two nieces, Alexandra gets to experience parenting from two different angles. This has provided a lot of opportunities to test different parenting strategies and techniques over the years which she loves writing about.