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Our goal is to help every parent feel confident

Welcome to our little corner of the internet! We are here to help you navigate the wonderful (and sometimes overwhelming) world of parenting.

Check out more about us, our values and why we do what we do below.

Meet the team
Dad smiling at son
child stroller

Why we do what we do

We believe that parenting is one of the most rewarding experiences in life. However, we also recognize that it can be challenging, especially in today’s world where things move faster than ever.

As busy parents ourselves, we understand the pressure that comes with being responsible for raising the next generation of little humans. 


Modern parenting doesn’t have to feel like an endless cycle of guilt and anxiety

We’re bombarded with messages about what we should and shouldn’t do as parents, and it can be hard to know what’s best for our little ones. 

That’s where we come in. We believe that every parent deserves access to reliable information and support, without the pressure to be perfect. 

We want to lighten your load, help you feel confident in your choices, and maybe even make you laugh along the way.

We believe in real talk for real parents. That means we won’t sugarcoat the realities of modern parenting and we’ll do our best not to add to the overwhelm. Instead, we aim to provide a realistic and positive perspective that celebrates the highs and empathize with the lows of parenting.

We certainly are not trying to write an instruction manual for parenting. That’s just not possible. But we do believe we can help make parenting more affordable, realistic, fun, and rewarding. 

So whether you are a first-time parent or a seasoned pro, we welcome you to join us because all parents deserve access to high-quality resources and support.