What we’re resarching

Our team is hard at work researching some of the biggest decisions we have to make as new parents. Check out what we’re working on and what’s coming up next below.

WE’ve Researched

Baby formula

Baby formula is the most complex and highly regulated food in the world. We spent 100s of hours researching the industry and brands to simplify the process of finding the right formula for your family. We’ve got the most comprehensive set of resources and guides you’ll find anywhere designed to help you actually understand what you’re feeding your baby.

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We’re building resources for

Breastfeeding

Breastfeeding is one of the most rewarding but challenging parts of parenthood. We’re working with some leading breastfeeding experts and creating the most comprehensive resources for breastfeeding moms and lots of stuff specifically for all the dads out there (we see you).

Coming Soon
WE’RE BUILDING RESOURCES FOR

Baby names

Our names carry a lot of weight. They are part of our identities. Naming a baby used to be more art than science but that has shifted recently with our modern algorithm-driven name generators that promise to guide you toward the perfect name. We’re building some new tools to help you find the right name for your little one.

Coming Soon
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We’re researching everything about

Screen time

The evidence is clear, screens have forever changed what it means to be a child. And for most of us, screens aren’t going away. They are part of life and are only going to become more so. As parents, we have to set clear boundaries and also model the behavior that we want from our children which is easier said than done.

Coming Soon
We’re researching everything about

Parenting styles

Parenting styles have evolved, with numerous approaches like authoritative, permissive, and helicopter parenting gaining attention. We’re going deep into the latest research to uncover what works best to build resilience in the face of modern parenting challenges.

Coming Soon
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We’re researching everything about

Play

Play is vital for children’s development, fostering cognitive, emotional, social, and physical growth. It enhances problem-solving skills, creativity, and motor skills, while providing a safe space for emotional expression. We’re working on some ways to help make it easy for you to strengthen your bond with your children and promotes physical activity.

Coming Soon