Formuland Review: Is Formuland.com Reliable?

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Authentic & Nurturing Mama at The Baby Swag

Jodie, a mom herself, loves to help moms figure out ways to focus on themselves. She knows a happy momma is a healthy momma. She believes it's important to help mothers find the light in difficult situations while parenting. Plus, she always loves a good excuse to go shopping. That's why she's dedicated to helping you find the best baby buys on a budget!

Why are Americans Buying European Formula Brands?

Good question. There are actually a few reasons why Americans prefer to buy their organic baby formula from Europe, so let’s take a look.

Better Farming Practices

Europe is known for having excellent ‘biodynamic’ organic farming conditions, where everything from the soil that the grains are grown in, to the welfare of the animals is considered. No GMO’s, chemical pesticides or fertilizers are used, so you can be sure that these nasties won’t have found their way into your baby’s milk.

EU Regulations for Baby Formula

The European Union has stricter regulations on ingredients used in baby formula than the American FDA. It doesn’t allow the use of certain ingredients such as Carrageenan, which may not be safe, and sweeteners like corn syrup, granulated sugars, glucose, and fructose, and other nasty ingredients which can be found in American formulas.

Instead, European formula typically uses lactose as a sweetener, which is naturally found in milk, and much healthier for babies tiny tummies.

Probiotics and Prebiotics

European formulas typically contain probiotics or prebiotics (or both) to help maintain gut balance for your baby. This can help stop constipation and diarrhea by making sure the good bacteria in your baby’s gut is thriving.

American brands are starting to catch up with Europe in the use of these ingredients, but still, not all brands have yet, so make sure you check the ingredients for these if you are buying American brands.

Formuland Review: Should You Buy European Baby Formula From Formuland?

At first glance, it is clear that Formuland has a wide range of high quality, organic European formula brands available. They offer free shipping for orders over $100, and they ship items the same day if ordered before 12 pm, and the next day if ordered after.

Items are shipped from California and standard shipping normally takes 3-5 business days. Formuland doesn’t accept returns, but if your order is damaged or incorrect they will replace it for you, or refund your payment if the item is no longer available.

It’s quite hard to get in touch with the management at Formuland. They do not have phone support, so you can’t just give them a call if you have a problem or question about your order.

There is also no email address on the website, instead, you have to fill in a contact form and (hopefully) they will get back to you. There also isn’t much information about the company, just a few lines on the ‘About Us’ page, but no story behind the company and nothing personal to tell you who is behind the brand.

It’s always a little concerning when a company has little or no social media presence. Formuland does face a Facebook page, but it is clear that the owners do not spend much time interacting online with their customers. Their last post was from 2015, and we can see that they have not answered many customer questions or replied to all of the comments.

In the community section of their Facebook page there are a couple of enthusiastic reviews, but an equal amount of customers asking how they can get in touch regarding their order, with no replies from Formuland. They don’t appear to have any other sort of online presence such as Instagram or Twitter, where parents might be able to contact them.

Shop LittleBundle for European Formula

A reliable supply chain, excellent prices, and AMAZING customer support. Huggable is the NEW startup for European baby formula that's disrupting the industry. One of our GO-TO online stores!

Shop Huggable

We earn a commission if you click this link and make a purchase at no additional cost to you.

Brands Sold by Formuland

Formuland carries a wide range of organic European baby formula brands, including:

As well as organic baby formula, you can also find baby foods such as baby rice, porridge and cereals from Hipp, and Holle.

Pros and Cons of Formuland

Pros:

Wide range of European formula brands available
Shipping in 5-7 days
Organic products
They sell both Goat milk and Cow’s milk formulas

Cons:

They do not stock Loulouka or Topfer
High minimum order of $100 to qualify for free shipping
The owner of the website is using a service to hide their identity
Their website doesn’t have many reviews on other sites
Difficult to contact
No online or social media presence apart from a facebook page

What Customers Are Saying About Formuland

There aren’t many customer reviews of Formuland. There is only one review on Yelp, which gives one star due to the fact that the customer writing the review believes that Formuland are not purchasing their formula from authorized distributors, and could potentially be counterfeit.

Facebook reviews are few and far between, with customers saying:

Amazing customer service, FedEx lost a package and it was replaced very quickly
The package always arrives on time, is always well wrapped and always with a little bonus
Great customer service and quick delivery
Customers can’t get in touch to talk about an order
The order was late and the customer could not get in touch with the company

Top Formuland Alternatives | Other Options for European & Organic Formula

If you are looking for an online shop to buy European organic baby formula, there are a number of other websites available. We are going to review each of them to see if any of them are better than Formuland, so you can be sure you are buying your products from the most reputable retailer.

#1 OrganicBabyShop

OrganicBabyShop.com is one of the best designed European baby formula sites out there. They don’t have the widest selection, but they DO carry the essentials and service them well. As the name suggests, they are almost exlusively dedicated to organic baby formula.

Formula Brands Sold by OrganicBabyShop

Pros and Cons of OrganicBabyShop.com

Pros

They typically have the lowest prices at or below competitors
They offer bulk discounts
They sell both Holle cow and goat milk formula
They have an easy to use website
They have excellent and responsive customer service
They have generously offered 5% off coupon for our customers, just use code BABYSWAG5 at checkout

Cons

They don’t sell Lebenswert brand European formula

Discount Code

Save 5% on European Formula

MyOrganicCompany.store offers some of the LOWEST prices and best SELECTION of organic European baby formula in BULK. They have generously offered our readers and additional 5% OFF orders with code THEBABYSWAG at checkout!

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We earn a commission if you click this link and make a purchase at no additional cost to you.

#2 LittleBundle.com

LittleBundle is an online marketplace for baby formula and food. They stock a almost all the SKUs of Holle, Hipp and Lebenswert. While they don’t carry as many brands as some, they carry the most popular and are almost in stock and ship on time. They offer free shipping for orders over $25, and same day shipping to the NYC area.

Formula Brands Sold by Huggable

Pros and Cons of Huggable.com

Pros:

They sell the two most popular European formulas, Hipp and Holle
They sell both cow’s and goat’s milk formulas (Holle brand)
Exclusively focused on organic formula
Free shipping over $25
Same day shipping to NYC
Great reviews on Google
Good social media presence
Good customer service

Cons:

They do not stock Bambinchen, NannyCare, Loulouka, Kabrita or Aptamil

What Customers Say About Huggable

The most affordable option for buying European formula
Safe and reliable site to order from
Quick and easy to order from
Great products

Huggable has over 97% (4.5 stars out of 5) positive reviews on google, and we could not see any negative reviews, it’s clear that this website is a hit with parents looking to order European organic baby formula.

Shop LittleBundle for European Formula

A reliable supply chain, excellent prices, and AMAZING customer support. Huggable is the NEW startup for European baby formula that's disrupting the industry. One of our GO-TO online stores!

Shop Huggable

We earn a commission if you click this link and make a purchase at no additional cost to you.

#3 MyOrganicCompany

MyOrganicCompany.store is one of the best designed European baby formula sites out there. They don’t have the widest selection, but they DO carry the essentials and service them well. As the name suggests, they are almost exlusively dedicated to organic baby formula.

Formula Brands Sold by MyOrganicCompany

Pros and Cons of MyOrganicCompany.com

Pros

They offer bulk discounts
They sell both Holle cow and goat milk formula
They have an easy to use website
They have excellent and responsive customer service
They have generously offered 10% off coupon for our customers, just use code THEBABYSWAG at checkout

Cons

They are relatively new to the market
They’re base prices are sometimes higher for smaller orders (although 5 % discount still applies with code THEBABYSWAG)

#4 Organic Start

UPDATE: As of July, 2019 Organic Start has temporarily suspended their formula operations due to enhanced regulatory oversight. It’s hard to say for sure what happened, but it looks like they may have been audited by USDA or similar and the EU nutritional labeling wasn’t recognized (even if it’s supposedly more rigorous). Instead, try MyOrganicCompany here OR Huggable.com here.

Organic Start was founded by parents of triplets, who discovered that there were no good organic American brands of formula available, as they all contained ingredients that they themselves wouldn’t eat, never mind give to their babies! After realizing how difficult it was to buy the better European formula brands, they decided to take things into their own hands and Organic Start was born.

An organic start has a huge range of formulas available, as well as other types of baby food, organic clothes and toys, and baby care items. In short, this website has pretty much organic baby products you might need! They offer free shipping on any size order in 1-3 days.

Formula Brands Sold by Organic Start

Hipp
Holle
Lebenswert
Nanny Care
Loulouka
Topfer
Kabrita

Pros and Cons of Organic Start

Pros:

They sell all of the most popular European formulas
They sell both cow’s and goat’s milk formulas
Wide range of other foods available including food pouches and cereals
Babycare products available
Free ‘Rush’ Shipping, in 1-3 days
Great reviews
Good social media presence
Good customer service
They have a wholesale website for if you want to order in bulk

Cons:

They do not stock Bambinchen or Aptamil

What Customers Are Saying About Organic Start

The best of the best
Fast shipping
Great Customer service and excellent products
Great range of products
Good value

Organic Start have over 100 5-star customer reviews on their facebook page, with no negative comments. This company is very transparent and visible on social media, and are clearly making customer experience and customer service their top priority.

#5 Organic Baby Food 24

‘Organic Baby Food 24’ is a company based in Germany that ships organic baby products to other countries, including the USA. The company is founded by parents who believe that everyone has the right to access the best organic baby formula, wherever they are located in the world.

As well as formula, they also offer organic baby cereals and packets of baby food. You can also purchase organic baby care products such as creams, oils, and lotions.

Formula Brands Sold by Organic Baby Food 24

Pros and Cons of Organic Baby Food 24

Pros:

Very good value
Great customer service
Trusted brand
Great customer reviews
The company uses 100% green energy
Ethical and eco-minded company

Cons:

Shipping costs are higher as everything is shipped for Germany
Shipping is slower because it’s from Germany

What Customers Are Saying About Organic Baby Food 24

Reliable company
Very efficient and quick
Great customer service
Responsible and trustworthy

Organic Baby Food 24 has 5-star reviews on Facebook and 4.88 out of 5 (excellent) score on Trusted Shops.

The Verdict: Is Formuland Really the Best Option?

After reviewing Formuland, I have decided that it’s not a BAD option, but there ARE better stores out there to try.

It was concerning to see a yelp review which stated that the company could not verify their supply chain. This is so important for a company to be able to do, especially when it is selling products that will be consumed by infants.

It’s also odd that there is no contact number on the website, which doesn’t give you much confidence when entering your credit card details online. Formuland seems like a company who just wants to sell products but does not care about their customers. It would be very easy for them to fix this, so let’s hope that one day they do.

All three of the other companies we looked at as alternatives were great options. They are all founded by parents, who are proud of what they do and stand behind their brands. All of these companies use social media to build confidence and loyalty with their customers, which is why they all have such great reviews and loyal customers.

What I will say in favor of Formuland is that they have a WIDE selection of European formulas as seen here AND tend to have good bulk ordering discounts.

Although these brands are all great, our favorite option is MyOrganicCompany here (save 5% with code THEBABYSWAG) OR – if they don’t have your formula – check out LittleBundle.com here.

Discount Code

Shop My Organic Company

Save 5% Off

We earn a commission if you click this link and make a purchase at no additional cost to you.